If you are using Google AdWords or Microsoft Adcenter for PPC (PayPerClick) advertising, here are four tips to try.
- Experiment with new search ad formats:
Ads with location extensions, click-to-call widgets and Image ads can increase your CTR (click-through rate) and increase search ad performance.
- Extend your ad reach with Broad Match:
Your ad can reach more potential customers by changing your ad from exact match to broad match. Be sure to set a budget so your ad spending does not get out of control.
- Block web traffic with negative keywords:
Enable and add negative keywords to refine when your ad appears to increase your click-through rate and lower costs.
If you would like to learn more about search engine marketing services including PPC (Pay Per Click) management services, please contact Net-Craft.com today.