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It is essential for a startup to create and maintain an active SEO campaign to drawn in more visitors and develop a loyal following. SEO is an ever-changing process that requires a long-term strategy to bring your startup high-quality visitors, so below we will discuss a few SEO recommendations that are essential for building your brand and increasing your name recognition.

1. Focus On High-Quality Content

The days of overly-optimized content are over. Search engines favor well-written, natural language with descriptive keywords which help readers find relevant content. A high-quality content campaign is created by writing authoritative content that resonates with your target market and a) helps them understand your product or service or b) educates your customer with valuable information that is unique to your startup.

2. Become an Authority

Part of your content marketing strategy should be becoming an authority in your niche. If you are a welder, for example, you would want to create content that shows your readers that you know what you are talking about. In doing so, you connect with your target audience and keep them coming back to your blog time and again for more information.

3. Go Mobile

Last year, Google enforced what is now being called “Mobilegeddon” with an algorithm change. That updated resulted in many search engine changes for numerous sites. The goal of the algorithm change was to penalize sites that are not considered “mobile-friendly” and elevate those sites that were in the search engines. This is one example of how mobile usability has become a high priority in SEO, and startups can benefit from this knowledge by ensuring their sites are mobile-friendly.

4. Leverage Interactive Content

The boring articles of yesteryear are now a thing of the past. With the advent of interactive content, SEO has become more complex and interesting. Startups can benefit from adding interactive content to their site and optimizing those interactive elements. Here are some examples of interactive content you can add to your site:

• Optimized HD Videos (YouTube, Vimeo)
• Infographics
• Short Animated Videos
• List Articles with GIFs (Buzzfeed)

Startups can take advantage of new, rich content types and focus on creating quality information that your target market will return to time and again. By doing so, you can build a loyal audience and simultaneously increase revenues and conversions on your site.

If you would like to learn more about the SEO services we offer, please contact Net-Craft.com today.