Not everyone uses keyword searches within the app store to find new apps to download. Jerad Hill from the DailyAppShow.com explains in this quick video how writing blog articles about your mobile app can give your app additional exposure and help increase app downloads.
Doctors and other medical professionals need to be especially cognizant of how to best use Facebook to promote their practice. Potential legal ramifications due to patient privacy should be of paramount concern. Here are several ideas for the types of content to post to Facebook.
- Become a sounding board for answering common questions you are asked. Ensure you use general terms and if a thread is becoming too detailed ask the patient to schedule an appointment.
- Post health news and tips along with your commentary or opinion.
- Introduce new staff members.
- Ask for and thank your patients for their feedback about your practice.
- Post before and after pictures when appropriate.
- Explain and introduce new technology and how your practice is using it to benefit your patients.
If you would like to learn more about starting or managing your social media presence including Facebook, please contact us today.
If you are using Google AdWords or Microsoft Adcenter for PPC (PayPerClick) advertising, here are four tips to try.
- Experiment with new search ad formats:
Ads with location extensions, click-to-call widgets and Image ads can increase your CTR (click-through rate) and increase search ad performance. - Extend your ad reach with Broad Match:
Your ad can reach more potential customers by changing your ad from exact match to broad match. Be sure to set a budget so your ad spending does not get out of control. - Block web traffic with negative keywords:
Enable and add negative keywords to refine when your ad appears to increase your click-through rate and lower costs.
If you would like to learn more about search engine marketing services including PPC (Pay Per Click) management services, please contact Net-Craft.com today.