Essential Content for Mobile Websites

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Essential Content for Mobile Websites
When limited by the small screen size of a mobile device it is essential to choose the right content to display. The most common information elements that mobile web users are looking for include:

  • Your phone number
  • Your location
  • Your hours of operation
  • Product and services offered

It is important that your mobile web site displays this information quickly and clearly. Take extra care with your mobile web site as recent research indicates that mobile web visitors are more likely to turn into an actual client than a browser only.
If you would like to learn more about developing a mobile web site or improving your mobile website, please contact Net-Craft.com today.

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Google Adwords User? Try Sitelinks.

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Recently Google introduced Sitelinks for their AdWord PPC customers. Sitelinks lets advertisers include up to six additional links in the AdWords ad. This allows businesses more control over the areas on their web site they want to promote. An example of Google Sitelinks is shown to the right of this article. The additional space reserved for your business can be hugely effective for your ad performance.

If you would like to speak to Net-Craft.com about getting starting with PayPerClick advertising or tweaking your existing Google AdWord campaign, please contact us today.

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5 Ways to Avoid Chargebacks with your eCommerce Account

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If you are selling online, avoiding and reducing the number of customer chargebacks received to your merchant account is of paramount importance. Here are 5 tips you can do:

  1. Merchant Identification: Ensure that when the customer receives their statement your name and description are clearly indicated so the user knows who has charged them.
  2. Order Confirmation: Display order confirmation details on the web page immediately following a successful order and generate a confirmation email at the same time. Encourage users to print a copy and/or Save as a PDF, a copy of the email.
  3. Avoid Duplicates: Ensure your order process is safeguarded to eliminate duplicate charges to a customer’s card.
  4. Display Return Policies: On the order confirmation screen and email, make sure that you have your cancellation and/or return policies displayed.
  5. Be Prompt: Make sure you ship the product when indicated to the customer, use online tracking mechanisms and let customers know if there are any unforeseen delays.

If you would like to learn more about the custom eCommerce development services that Net-Craft.com offers, please contact Net-Craft.com.

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