We talk a lot about increasing the number of visitors to websites with proper organic SEO and Pay Per Click. However equal emphasis must be given to optimizing your web site to improve your conversion rate. A conversion can be defined in multiple ways such as adding an item to a shopping cart, filling out and sending an online form or making a telephone call. It doesn’t make much sense to focus exclusively on increasing traffic, when you could be getting more conversions from your existing site traffic. Landing page optimization tools allow you to accurately track what is going on from the user perspective when they visit your web site and what steps can be implemented to prove your conversion rate.
If you would like to learn more about how Net-Craft.com can improve your conversion rates, please contact us.
The number of users accessing the social media site, Twitter from their mobile devices has grown more than sixty percent since the beginning of May. More than seventy-five percent of users still visit Twitter through the main website, but the increase in mobile access makes it clear that mobile web access is on the rise. Twitter says that almost half of its user base uses the social network with their mobile devices and almost two in ten new users only use their mobile device. This number was less than one in ten a few months ago indicating a sharp increase. This growth can be attributed to the release of Twitters official mobile iPhone and Android apps.
A recent survey of small businesses in the United States shows that many companies are not maintaining recommended best practices for their web site.
- Only one in ten small businesses update their web site on a daily basis. Regular content updates are extremely important for good search engine rankings.
- More than half of the companies surveyed do not perform any type of search engine marketing (SEO & PPC). If you are not engaging in some form of search engine marketing, you are losing potential clients on a daily basis.
- More than a third of firms do not understand how to track their web site statistics. Detailed return on investment tracking is one of the most important advantages that advertising on the Internet offers over traditional methods.