You’ve heard the catch phrases. No one likes a slow website. Faster is better. But in today’s eCommerce world where the average page load is around 10 seconds, can shaving seconds or even milliseconds make that much of a difference?
According to a recent study, Amazon.com discovered that shaving just 100 milliseconds from its load time increased sales by 1%. For a company that makes $67 billion in sales daily, Amazon conversely found that even a one second delay could cost them $1.6 billion annually. The numbers are mind boggling, but they ring a certain truth for any eCommerce company that seeks to increase its traffic and conversion rates while decreasing its bounce rates.
What the Industry Provides
Varied sources agree the average load time for retail sites in 2012 was 10 seconds, which was actually 10% faster than 2011 statistics. Top retail sites, though, averaged 4.83 seconds for their pages to load. A loose correlation may suggest that website load time is directly relative to the site’s success. This is important when considering eCommerce sales trends. 2012 eCommerce sales topped $209 billion. Over half of the American population shopped online in 2012. One study suggests that by 2015, eCommerce sales will total $270 billion, and by 2016, it is expected that 62% of Americans will shop online. Retail companies that are slow to accept the growing impatience that eConsumers feel for long wait times will begin to see their sales erode rather than grow.
Understanding eConsumers’ Desires
10 seconds may not seem like a long time, but it is for the average eCommerce shopper. Speed is relevant to today’s eConsumer. Their patience for e-retailers grows thin the longer they wait for a site to come up. A Google study concluded that consumers are less accepting of sites that load slowly, and begin to feel discouraged after just 400 milliseconds. Other research found that one in four people leave a site after waiting just 4 seconds to load. Many shoppers give a site less time before they abandon it, as one travel site study determined that 57% leave a site after just 3 seconds. Mobile users are slightly more tolerant than their PC counterparts, navigating away from a site after a full 10 seconds; however, three in five will never return.
The Effects of Slow Load Times on eCommerce Websites
So what this all boils down to is lost sales, lost loyalty, and lower search rankings. Over half of eConsumers claim that quick page loads are significant to their loyalty to a site, with 14% moving their business to a different site if load times are greater than what they expect. Even a one second increase in load time will cause fewer page views, a decrease in customer satisfaction, and a loss in conversion. Google views a site as slow if it takes longer than 1.5 seconds to load and will even downgrade its search rankings because of it. In this case, faster is always better.
If you would like a free consultation regarding the speed of your web site, please contact Net-Craft.com today.
With the advent of Internet shopping, we’ve come a long way from the days of bartering for goods and services. eCommerce shopping is an experience that was inconceivable from brick-and-mortar store standards just a few decades ago. Your customers buy products based on a 2-dimensional model displayed in your eCommerce Web site. Their sensory perception is limited. They can see and perhaps even hear your products, but no longer can they feel, smell or taste them. Given contemporary shoppers’ pension for convenience, they are willing to forego the complete shopping experience for expediency. However, eCommerce shopping also offers consumers the instant ability to leave your store and shop around at the click of a mouse.
Stand Out From the Competition
Customers will spend more time on your site if you offer them the best possible browsing experience. Your landing page is your first impression so it needs to be instantly pleasing, free of clutter and easily navigable. Customers want to know what to do to be successful shoppers, so tell them how to start with concise calls to action. Make buttons and links obvious and give them visual feedback that they’re doing it right. Follow the 80/20 rule and display the 20% of your products that garner 80% of your sales prominently. Create the illusion of 3-dimensional images by offering customer interactive options such as zoom and rotate, and even video. Help your customers by installing search functionality aids that will navigate them through filtering and layers in order to refine their search to the product they want.
And don’t let them navigate in the wrong direction. Get them lost and chances are they will navigate away from your site to your competition. A quick view option as they scroll over a product category will allow shoppers the chance to view an expanded category without leaving their original page. Give them options. Allow your customer to compare products with the click of a button. Shoppers appreciate navigation that will easily lead them to their desired product.
The Nuts and Bolts of Shopping Your Site
Know your customers. Do your due diligence by collecting consumer demographics and conducting market research, and, provide the product data your customer wants to make an informed decision. Demonstrate your differentiation by telling your customer why your product is better than the competition. Provide customer reviews for product sales support, and feature product recommendations for add-on sales.
By all means, allow your customers to shop worry-free. Install security measures to prevent identity theft. Put an “add to cart” button on each product. Make your check-out process smooth and simple. Shopping cart abandonment statistics average between 50% – 70%. Check-out is not the time to demand detailed demographic information.
Lastly, make sure to spell out your conditions. Customers want to know their order cost, shipping options and freight costs, when they can expect to receive their purchase, and your return policy. An informed customer is a happy consumer and a repeat customer.
Please contact Net-Craft.com today to improve the eCommerce experience within your web site.
The press release is a time-tested marketing tool used to inform customers’ new and old, and potential investors of the great changes taking place within your company. A properly written press release could garner the attention of your target audience as well as get valuable exposure from other people in your industry. With everything that the Internet and other digital media have to offer, many people are questioning whether press releases are still a profitable marketing tool. When correctly crafted, press releases can often thrive in today’s virtual landscape and provide a good return on your investment.
Press Releases: Using Digital Media to Gain Significant Exposure
The Internet plays a critical role as a source of information. Statistics show that some 80 million users read their news online daily, and 100 million people logon to search engines every day. So how can a company maximize their press release to target their audience and not be viewed as SPAM? Press releases that are written with quality content and newsworthy headlines for digital media will maximize their distribution, reach target audiences, and will pave the way to expanded exposure through increased distribution through social media such as blogs and Twitter. To make this happen, a properly written press release will incorporate search engine optimization (SEO) to increase website traffic to the website, provide positive PR for the company, and increase brand exposure.
A Press Release Written with SEO in Mind Will Greatly Increase Your ROI
A press release that is written with an emphasis on search engine optimization will increase ROI manifold by driving more search engine traffic to the company website. Today’s press releases not only speak to customers; they also help company’s increase their rankings with search engines. A properly worded release will enable the company’s website to be more easily searched by customers searching for specific phrases which will increase views by potential customers. And since 64% of journalists use search engines to follow news, press releases that contain truly newsworthy headlines are more apt to be viewed by headline makers, thus further expanding your company’s reach.
If you would like to learn more about our internet marketing services please contact Net-Craft.com today.