- Project Brief:
- The JavaBerry Coffee Company
- Type:
- E-Commerce Store
- URL:
- http://www.javaberry.com
- Industry:
- Online Retailer
- Solution:
- A robust and custom developed secure E-Commerce store which includes a robust and feature rich Content Management System (CMS) to manage the hundreds of products and accessories carried. A custom graphic design that is easy to use and quick to load enables potential customers to quickly locate and purchase what they are looking for.
Concepts & Planning:
While an online coffee store may seem like a simple undertaking, the JavaBerry project has many customized elements unique to the website. With this in mind Net-Craft spent a significant amount of time discussing the desired features with the client. Once the features were defined in detail a site map was created that illustrated the flow and interaction the of the website components.
While the features were being defined, our designers were working with the client to develop the graphical look and feel that would be the front-end of the website. Mock-up images and sketches were presented to the client for feedback until they were happy and approved a final motif for the website.
User Interface Features:
The JavaBerry website includes many features for the website user to make their shopping experience easy and convenient. These features include:
- a secure, multi-item shopping cart with real-time credit card processing
- the ability to create an account to store user details such as billing, shipping, username, and password information
- the ability to enroll in Club JavaBerry, a recurring coffee shipment plan
- accrue "BerryBucks' virtual dollars earned for every store purchase that can be used toward the purchase of future items
- Sign-up for the JavaBerry newsletter
Content Management System & Back-end Feature Set:
Net-Craft built a highly sophisticated and scalable back-end content management system that allows the site administrator incredible real-time control of the site elements. Back-end functionality includes:
- Customer management module allowing full control and accessibility to a customers information such as shipping, billing, access, recurring orders and BerryBucks totals.
- The order management module allows the site administrator to view incoming orders, upcoming recurring orders, potential fraud orders, and product totals.
- A robust promotion code module that allows the administrator to define special codes that when used by a customer during the user check-out process a discount will be applied to the order. Depending on how the administrator configured the code, this discount can be for a percentage discount, a flat rate discount, free shipping or a combination. The administrator can also set a code to trigger an inline promotional pop-up screen. These can be used to entice a site visitor to purchase a product. For example the administrator may set a pop-up to trigger if a user has been on the site for at least 5 minutes or the users 3rd trip to the site without a purchase. In both examples these variables potentially indicate a user that is on the fence about a purchase and the resulting discount may push the user to finally make a purchase.
Multiple codes are supported allowing the client to use varying codes for different marketing campaigns. Reports can be run within the system showing which codes have been used based on date ranges. This is very good for ROI or return on investment advertising tracking. - The reporting module allows detailed reports to be generated about a wide variety of date including:
- Customer details
- Orders
- Sales levels
- Product quantities
- Promotion codes
- Customer feedback
- General web site visitor statistics - Pay Per Click (PPC) Marketing Return On Investment (ROI) module allows the client to keep track of their Overture and Google AdWords PPC campaigns. An ROI can easily be calculated by comparing the cost for a keyword and the amount of sales generated by the keyword. Underperforming keywords can then be removed or the advertising tweaked to improve conversion rates.
- A feedback module allows user inputted feedback to be stored in the database and sorted by subject and date. This allows the client to track how current and new site features are being received by users.
- The content management module allows full control over the text elements of the website as well as the product catalog. This includes all text, pricing, product images, tax rates and shipping metrics. Images uploaded by the client are auto-sized and formatted to make the process as easy as possible for the client.
Internet Marketing Services:
After the website was complete, our internet marketing team met with the client to discuss their advertising objectives and budget. Based on this information and the company's main competition, Net-Craft tailored an internet marketing campaign for JavaBerry's needs. This campaign included search engine optimization, meta code editing, content writing, link directory partnerships, Pay Per Click (PPC) strategy, return-on-investment (ROI) tracking and other web marketing techniques. The result has been a steady month to month increase in visitors and site profitability.
Ongoing Support:
When the website was complete, Net-Craft continues to provide monthly support and hosting for the JavaBerry.com website. Support activities include: new feature implementation, existing feature tweaking per client request, patch application and other web consulting tasks.
Project Brief:
The JavaBerry Coffee Company based out of Glendale, Arizona has been incredibly pleased with the professional web services delivered by Net-Craft. Their best compliment to us has been their recommendation of Net-Craft Web Design to others.
