NetFloors.com began as an ambitious eCommerce store. The owners have been in the flooring industry as brick and mortar store owners for over thirty years. They had significant knowledge about running a flooring operation but turned to Net-Craft to help enable their online storefront. Our staff had numerous planning meetings with the client to discuss desired features and functionality. Wireframes and sitemaps were created to show the client the interaction between site elements and user navigation. Graphical site mock-ups were developed showing potential site motifs. Once a sketch was selected and the site-map approved the programming of the site began.
The NetFloors.com website is a fully functional and easy to use e-commerce store. Below is a brief summary of the user interface features:
The back-end content management system (CMS) at NetFloors needed to be full featured but also extremely easy-to-use per the clients' initial specifications. The CMS NetCraft developed for NetFloors hit the nail on the head. The rich functionality of the system includes:
When the NetFloors website was finished, our internet marketing team met with the client to discuss their internet advertising objectives. Based on our discussion with the client a monthly budget was decided upon. Based on the client's budgetary requirements NetCraft was able to tailor an internet marketing campaign. The ongoing website marketing campaign includes search engine optimization, Meta code editing, content writing, link directory partnerships, Pay Per Click (PPC) strategy, return-on-investment (ROI) tracking and other web marketing techniques. The result has been a steady month to month increase in visitors and site profitability.
After the NetFloors website was complete, NetCraft continues to provide monthly support and hosting services. Support activities include: new feature implementation, existing feature tweaking per client request, patch application and other web consulting tasks.
NetFloors.com based out of Scottsdale, Arizona has been incredibly pleased with the professional web design and development services delivered by Net-Craft. Their highest compliment to us has been the recommendation of NetCraft Web Design to others.
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