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Your customers depend on your website to find information, buy your products or services, and to stay up to date with what’s going on in the company. When new customers find your website, you have less than a minute to hold their attention and interest them in what you have to offer. During that critical period, an engaging website will pay dividends to you in the long run, as your customers will be able to quickly find the information that they need about your company, will be able to review your products and services, and then can find other interesting information or resources they need to make a buying decision. Use the following tips to create an engaging website or to improve the engagement on your current website.

Select the Right Images

Choosing beautiful and engaging images is the first step in the process, but you also need to make sure that the images do not take up too much space on the page or overpower all of the other page elements. You will need to find a balance by selecting high quality images that speak to your company’s mission and create a memorable connection with your customers.

Develop Thoughtful and Systematic Navigation Panels

The navigation panels can make or break the customer experience on your website. Designing navigation panels that are accurately labeled and have a clear path to conversion that informs the prospect and provides engaging material along the way is the best strategy.

Keep Your Website Design Modern and User Friendly

Make sure to update your website often to reflect the newest technologies and designs. A website design that is visually appealing and up to date will engage customers much more effectively than an outdated or archaic website.

Connect Your Social Accounts to Your Websites

Want to give your customers the opportunity to connect with you on social media? Make sure to show them how to do it on your website by prominently featuring social icons that link to your company accounts.

Keep Text Compelling and Use Short Paragraphs and Subheadings

When writing website copy, convey your message succinctly. If you need to provide more information, writing guides, ebooks, or informational articles can add value to your website, but your core pages should provide the necessary information and convey your company’s message in an insightful and memorable way. Make sure to break up your text with subheading and keep the paragraphs short.

If you would like to speak to one of our team members about improvements to your web site, please contact Net-Craft.com for a free consultation.