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In the past, SEO was a simple task. Now, more strategies must be in place to qualify a higher ranking organically and to be a relevant local result. This article will help you gain better SEO in 7 steps to procure the local spot your site deserves.

1. Mind Your Citations

There is no longer a need to create a local citation anywhere you feel you can fit one in place. Instead, search for any citations that appear to be frequently shown. Build your citations from these sites to promote quality over quantity.

2. Blog Scheduling

In order to obtain a higher local ranking, you must provide quality content to boost your local rankings. Try syndicating the relevant content on your local site while still allowing yourself to benefit from frequent maintenance and organization of your website.

3. Encourage Customer Reviews

Google determines real businesses by the number of customer reviews from active users. Customer reviews will help Google identify you better and will help you increase your click through and conversion rates.

4. Consider Apps

There are a few local businesses, restaurants, for example, who are already repeatedly searched for from apps. Other forms of local businesses may not be searched as often. However, it is important to cater constantly to the experience of the customer so mobile app development might be something to consider.

5. Boost Your Citations

Now you should focus on increasing your listing’s page authority. Build links to a citation to encourage more visibility of your brand. Mention your listings when you are building links naturally.

6. Promote a User-Friendly Experience

Having a website that is user-friendly and easily navigated is of key importance when it comes to online success. Offer mobile-friendly comparison for users who are more inclined to search from handheld technologies. If you were to review your analytics, you are likely to find that the majority of your searches come from mobile devices, or if not the majority, that an increasing amount of mobile traffic is coming to your site.

7. Spread The Word in Your Community

Google once stated that they want to help popular sites be known to users, not to make sites popular for users. For a local business, it is important to get out in the community and share about your brand through word of mouth. Why stop there, go further and be committed to the process of giving back to your community. You can easily gain press coverage this way encouraging mentions and links referring to you and your brand.

These 7 steps will allow you to improve your local SEO and your rankings over time.

Contact Net-craft.com today for a free SEO optimization audit and planning consultation.