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91% of social marketers saw improved website traffic due to their social media campaigns. (Social Media Today)

Many internet users now use social media as their go-to resource to discover new products or services. This means marketers need to adapt to the ever changing landscape of social media. The most important part of social media is being social; your company needs to be present and engaged in social media and use it in a way to creatively interact with your audience. You also need to remain active to address your community’s questions and concerns.

58% of users expect exclusive content/discounts for “Liking” your brand’s Facebook page.
(Small Biz Trends)

There needs to be an incentive as to why people should follow your presence on social media. Holding contests, offering discounts and providing exclusive content are all ways your company can increase participation on your Facebook page and create more overall brand awareness for your company. It also recognizes your customers and endears them to your company; it is important to give people a reward for spending time with your company.

34% of marketers have generated leads using Twitter. (Digital Buzz Blog)

Twitter allows you to broadcast brief messages to a large audience. There are several ways to generate leads for your company using Twitter. You will want to make sure you have an interesting profile page to attract potential followers. You also want to post information that is both relevant and interesting to your followers, if you are always strictly in sales mode you will lose followers. You can target potential followers by following people who follow your competitors or like similar products or services. You can also create a landing page to your website specifically designed for your Twitter followers.

819 million monthly active users used Facebook mobile products. (Facebook)

This shows how much social and mobile worlds are coming together. Your company needs to have a mobile strategy to keep up. With the amount of people who use Smartphones, if you do not have a mobile strategy then you are missing out on a large amount of potential consumers. You have several different things to consider when planning your mobile strategy such as cost, touchscreen interactions and the large variety of Smartphone brands. You also need to consider the size of the screen on the mobile device and how that affects bringing the consumer to the product.