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Experimentation with your mobile app is critical to your apps success. Here are several examples that make good sources for experimentation. Before starting any experimenting ensure you have the ability to track the results of your work.

Your audience:
Market your app to an alternate audience.

Messaging:
Try alternate text for your push messaging and track engagement.

Look:
Experiment with different button styles and colors.

eMails:
If you are sending emails to increase app engagement, experiment with different subject lines to increase open rates.

Pricing:
Experiment with temporary app pricing drops.

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