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Images are an important part of any website. They can help to break up text, make your content more visually appealing, and improve the user experience. But did you know that images can also help to improve your website’s SEO?

That’s right, by optimizing your images for search engines, you can increase your chances of ranking for relevant image search queries. And with more people using image search every day, this is a great way to get more traffic to your website.

Here are a few tips for optimizing your images for SEO:

1. Choose descriptive file names. When you upload an image to your website, give it a descriptive file name that includes keywords related to the image. For example, if you have an image of a cat, you could name it “cat-sitting-on-windowsill.jpg.”
2. Use alt text. Alt text is text that is displayed when an image cannot be loaded. It is also used by search engines to understand the content of an image. When you add alt text to your images, be sure to include relevant keywords.
3. Optimize your image sizes. Large image files can slow down your website’s loading speed. To avoid this, optimize your image sizes for the web. You can use a tool like TinyPNG to compress your images without losing quality.
4. Use image captions. Image captions are short descriptions that appear below an image. They can help to improve the user experience and provide additional information about the image. When you add image captions, be sure to include relevant keywords.
5. Submit your images to image search engines. Once you have optimized your images, you can submit them to image search engines like Google Images and Bing Images. This will help to increase your chances of ranking for relevant image search queries.

By following these tips, you can improve your website’s SEO and get more traffic from image search. So what are you waiting for? Start optimizing your images today!

If you would like to chat with us about other ways to improve your web sites organic SEO, please contact us today for a free estimate.