Grab Ads
Overview
The Grab Ads project consists of an iOS app, customer web site, secure advertiser portal and client CMS (Content Management System). The developed solution allows customers to place radio beacons in their business which transmit special offers and coupons to users who have the Grab Ads app installed on their iPhone. As opposed to location based systems, beacons allow for hyper-local advertising since the user is usually in the store or just outside it.
